Search engine optimization (SEO) is the practice of increasing the traffic to your website through organic search engine results.
In simple word Search engine optimization (SEO) is the practice of increasing the traffic to your website through organic search engine results. In other words, the Search engine optimization is a methodology or techniques to increase the number of visitors to a website by getting a high-ranking placement in the search engines like Google, Bing, Yahoo and other search engines. When people search the web for the topics you write about, your search-engine-optimized content will appear higher in the search results, and you’ll get more people clicking through to your website. Yes, SEO can be done on every Platform like WordPress, Joomla, Magento, Shopify etc.
If search engines are not able to find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site. Research has shown that search engine traffic can make a business of organization/individual success. Targeted traffic to a website can provide publicity and exposure of your product.
Why SEO is Important
Search engines are often the biggest source of traffic for most websites. Search engines are serving millions of users looking for answers to their questions or for solutions to their problems. SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. Search engine optimization is good for the social promotion of your website. SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales. We can point out important of SEO
- SEO is Good for Business Visibility and Branding.
- SEO Brings Your Business Traffic
- Good SEO practices improve the user experience and usability of a website.
- SEO is good for the social promotion of your website.
- SEO can put you ahead of the competition.
Now lets come to the point. WordPress is the most popular CMS and many organizations or companies are creating their websites on WordPress these days. Due to its user-friendly structure and easy to use WordPress is becoming popular day by day. Do you know this awesome platform is also SEO friendly as well? Today we are discussing 10 basic tips for improving WordPress SEO.
1. First Please do not Discourage Search Engines
After 10 days of publishing the site, I thought of checking site indexability so I checked it on google but I found that site is not indexed. After few research, I found that “Discourage search engines from indexing this site” was checked on a live site. How can I be such foolish? A single checkbox to wipe out hundreds of search rankings. The purpose of this option is to give you time to work on your website before it’s ready to go public.
One of the most common mistakes is to leave “discourage search engines from indexing this site” active in the back end of WordPress. That’s basically a death sentence for organic traffic on your site. So you should not check the box after the publish of your website/blog. This will totally ruin your site in search engines.
2. Use SEO Friendly URL Structures in WordPress
If you want Google to recognize your content, you’ll want to make sure your URL uses keywords relevant to your topic. In WordPress, URL optimization is one of the easiest SEO tasks to configure. Make your URL short if possible. In WordPress use URL structure to “post name” for better performance in SEO. But if your site is running for more than 5/6 months, than do not change it. It will hamper your SEO.
You can change URLs structure in WordPress from Setting >>Permalink. Check out the figure given above:
Some example of SEO friendly URLs structure are :
3. The Best WordPress SEO plugin
Search Engine Optimization is the most useful tool to enhance your business and sales. Different SEO experts have developed very useful SEO Plugins to help the website owners to optimize their sites for search engines. We are not talking about many plugins here we will talk about mostly used and far better SEO plugins in WordPress.
Yoast SEO and All in One SEO Pack is the most popular WordPress plugins. Both have over 3+ million Active Installs. They both include the Google Analytics integration, XML Sitemap, Meta information etc features. They are both effective solutions.
4. Add Your Site to Google Search Console/Webmaster Tool
Google Search Console can be a powerful resource for webmasters. Google Search Console allows you a deeper look into how Google sees their site. The tool gives webmasters the ability to find out if there are any specific problems. These tools help to find out if your website has crawl errors. Suggest for optimization of your website for speed if necessary. This lets you know who is linking to you. This is one of the effective tools to improve your SEO.
5. Integrate Social Media sharing buttons in your posts
Social media is a huge source of traffic for your website. If you utilized is properly maximum traffic can be obtained. Integrating Social Media Sharing buttons in your blog post make reader easy to share your content to social media. Social Media like Facebook, Twitter, Pinterest, Linkedin, Instagram etc are an effective source of traffic which is much helpful in SEO. Let’s make reader easy to share your content just by clicking single click on Social media share buttons. There are many WordPress plugins which will create Social Share Buttons for you.